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In very simple terms, sales is the transference of emotion. That is why it is near impossible to sell a product or service that you don’t believe in or gets you excited. There are sociopaths that can sell like this, but for the vast majority of honest salespeople it cannot be done. You must transfer your emotions about the product or service through your own belief and excitement about it. This is why communication is so very important to closing a sale.

The quickest and easiest skill to learn is the art of mirroring and matching. This is one of… Continue reading

I recently saw a short video of Damon John of Shark Tank fame talking about why. He said that he didn’t find success until he found his why. Why we start a business and what we want to accomplish in that business cannot have success without your why. Your why becomes your passion which is a necessary key ingredient for success. Money cannot simply be your why. What happens when you reach your money goal? Do you go out of business? It is your why that keeps you moving forward.

It is imperative that we as business owners define… Continue reading

I saw a meme from Brian Tracy this week that made me think, what defines us? In our materialistic society, success is usually defined as money, power, titles, beauty and degrees. But is that really the definition of success? Most can argue that it is difficult to be a success without some of those things, but does that define us? There is a new television show I saw an ad for called The Filthy Rich Guide where the top .00001 percent of successful people spend their obscene amounts of money. Does that define us?

Don’t get me wrong, I like… Continue reading

On Monday August 21, 2017, North America will experience its first total solar eclipse since February 26, 1979. Here in Nashville, TN which is in a direct path for a total eclipse, which has not been seen here since July 29, 1478, over 539 years ago. Oh my gosh, the excitement, the anticipation! We are expected up to host an extra one million people in the Music City to see this phenomenon. Hotels are sold out at premium rates, local bars, especially roof top bars, are selling tickets for over $200 per person. Warnings of counterfeit eclipse glasses, traffic jams,… Continue reading

I am curious as to how many small business owners use a business survey. In other words, sending out a quick rate my business with 1 being the lowest and 10 being the highest. We all see this a lot with big national brands, especially online vendors. Everything from “how did we do?” To “how likely would you be to recommend us to a friend?” Feedback is a very important aspect to business. We die without it. Most of us, as small business owners, hear feedback firsthand. So should we do a business survey?

I heard a very interesting story… Continue reading

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