There is an interesting term that dog trainers use called prey drive. By definition prey drive is the instinctive inclination of a carnivore to find, pursue and capture prey. The term is chiefly used to describe and analyze habits in dog training. Is it just in dogs or can humans have the same prey drive? We humans are carnivores by our nature and yes it can be activated with the right training.

Prey Drive is the active switch in an ordinary dog that can be flipped by command to relentless pursuit of its prey. It can transform a nice, loving, playful dog into a dog that you would not want to be in the same room with at all. All carnivores have an instinctive prey drive that for most, has to be trained to activate, some can activate it by themselves. It is the difference in being good or being great at accomplishing our dreams.

Sales professionals that are the highest achievers in their field have all mastered activating their prey drive. They relentlessly pursue sales as if a dog chasing a squirrel. Whatever it takes to conquer their goals.

The sales professional that uses prey drive methods are those that start early and stay late. They prospect 2 hours per day every day. They attend trainings, read sales books, listen to podcasts and hire coaches to stay sharp on their skills. They never stop learning and they never quit.

Are you willing to do what it takes to activate your prey drive? You must first be willing to give more in order to get more out of your sales career. What have you learned today?

“Money changes hands when problems are solved”—Coach Michael Burt

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Tim Wilhoit is owner/principal of Your Friend 4 Life Insurance Agency in Nashville, TN. He is a family man, father of 3, grandfather of 2, entrepreneur, insurance agent, life insurance broker, employee benefit specialist, salesman, sales trainer, recruiter, public speaker, blogger, author and team leader with over 31 years of experience in sales and marketing in the insurance and beverage industries.