One of my agents sent me an article about the new craze of disposing of our bodies when we die. I immediately though this is a great way to sell more whole life insurance.  The article on NPR discusses the new concept of being cremated and compressed into diamonds. Yes, real diamonds. I can only imagine the Oscars Red Carpet celebrities when asked who they are wearing, “my mother and father around my neck and my grandmother on my wrist”,  jeeez.  Hats off to the funeral industry for this bit of marketing genius. This is a true story with about 25% of customers coming from Japan. It is just a matter of time before it is main stream here in the United States. So, how do we sell more whole life insurance? I tell you how.

This procedure requires cremation and then the ashes are sent to a facility. There are currently 24 facilities worldwide that compresses the ashes into diamonds. The company has devised a process of using high heat and pressure to mimic conditions deep within the earth to compress human remains or ashes into diamonds. The diamonds seem to have a color hue of the deceased person’s eyes. Therefore a blue eyed person will create a blue diamond. No one seems to know why exactly. The process is accelerated to create a diamond in three months versus thousands of years naturally. However, the more time spent compressed the larger the diamond. The average human can create up to nine diamonds or if you are a big guy like me, jackpot! There is also options to be created into art if the person so desires.

So what does all of this have to do with selling more whole life insurance? It is the most cost effective way to cover the expense. The cost of cremation and diamond creation can cost nearly $22,000. That is as much as the cost of a funeral which most will have the funeral as well. The opportunity for life insurance agents is to talk to clients about this new procedure and have them purchase a $25,000 whole life insurance policy to cover the cost of this plan. This way practically anyone could be worn by their future daughter in law when their son gets engaged. Sorry for the bad taste, it is just funny to me.

We life insurance brokers are always looking for new ways to talk about life insurance needs with our clients. I believe this is one of the most innovative procedures in the funeral industry in our lifetime. So, if your clients are interested in some afterlife bling bling, then you have the solution to cover the cost. Let’s all go write some extra whole life insurance policies and help the jewelry industry at the same time.

“You don’t want a million answers as much as you want a few forever questions. The questions are diamonds you hold in the light. Study a lifetime and you see different colors from the same jewel.”—Richard Bach
Image by Boykong at www.freedigitalphotos.net

yourfriend4life.com

Tim Wilhoit is owner/principal of Your Friend 4 Life Insurance Agency in Nashville, TN. He is a family man, father of 3, entrepreneur, insurance agent, life insurance broker, salesman, sales trainer, recruiter, public speaker, blogger and team leader with over 27 years of experience in sales and marketing in the insurance and beverage industries.