Being perfectly honest, the only way to write blogs every week is to set the goal and the time to do it. No secret formula, just write the weekly blog. Finding blog ideas is another blog. But some weeks no matter how hard we try, we just run out of time and cannot write our weekly blog. That happened to me again this week. Now what? Do I just not market this week or use an old blog? Definitely have to keep marketing, so choose an old blog. But how? I use Google Analytics and here is how.

Be sure and set up Google Analytics to your website or blog site. I find it an invaluable tool. Google has done an amazing job of analyzing our blogs in every report fathomable. Actually it is more data than I want to comprehend. I found my way through it, to find which blog article has successful traffic and which blogs did not.

Open you Google Analytics and go to the left hand column and click on Behavior near the bottom. Under Behavior click on Site Content and under site content locate Content Drilldown. This report will show you every page of your website which includes each blog you have every written and posted.

In order by page views, you can now see each blog article’s success. The first column is Pageviews which counts every time the blog is read, even if multiple times by the same reader. The second column is more valuable, Unique Pageviews, this counts how many different readers read the blog article. The third column is more valuable, Avg. Time On Page, this measures the length of time they were on that page and you can surmise whether they are reading all of the article or clicking off early. The next column I use is the Bounce Rate column. Bounce Rate lets you know whether they read just this one article or maybe clicked on another article or page on your website, which after all is the point. The lower the Bounce Rate number the better. Low numbers means they are sticking around to read more content. A higher number means “one and done”, they only read your one article and left your site.

Taking this data you can easily scroll through this one report and make a fairly quick judgement of which blog article to post again on your marketing sites and social media to keep your marketing going successfully even though you did not have the time to write a new weekly blog article. You can change the date range in the upper right corner if you want to go back weeks, months or even years depending on how long you have been writing blogs.

Remember, writing a weekly blog is no different than anything else we do in business. Set a goal, put it on the calendar and write. Write your first blog today! It is completely worth it.

“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things”. —Leonardo da Vinci

Image by Stuart Miles at www.freedigitalphotos.net

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Tim Wilhoit is owner/principal of Your Friend 4 Life Insurance Agency in Nashville, TN. He is a family man, father of 3, grandfather of 1, entrepreneur, insurance agent, life insurance broker, employee benefit specialist, salesman, sales trainer, recruiter, public speaker, blogger, author and team leader with over 29 years of experience in sales and marketing in the insurance and beverage industries.