As a national life insurance broker for the past 20 years, I have had to learn this new world of technology. I have attended classes, webinars, and “lunch & learns” to gain the skills necessary to bring my insurance agency into the 21st century. I designed and help build a website, shot YouTube videos for marketing, learned all of the “ins & outs” of the main social media, LinkedIn, Twitter and Facebook. I have had great success so far. But until I met two special individuals, Robert Coles and Maria Colomy of Coles and Colomy Creative, I had no idea how ignorant I was about SEO technology. Allow me to explain.
I like to think of it in terms of going on a week-long trip. When I go to Nashville International Airport here in Nashville, TN, I don’t have a fear of flying nor do I have a fear of crashing, I have a fear of coming home and forgetting where I parked my car in long term parking. Imagine getting on the bus to be dropped off at your car and have no idea where you parked. I have actually witnessed a lady riding the bus, for who knows how long, crying trying to find her car in the sea of thousands of cars. You may have an awesome car. Perhaps it is the nicest car in the entire lot. What good is it if you can’t find it? The same is true with your website. You may have a beautiful website that you are very proud of, but if your prospects can’t find it, what good is it?
In just the past 6 weeks that I started working with Coles and Colomy, my site is up over 30%! I am even getting a better conversion rate on leads. We have begun two new projects that I believe will increase our lead base several fold. Even though I knew how to do the social media aspect of my website, I had no idea about anything Search Engine Optimization, SEO related. I am excited and humbled by their knowledge and their ability to teach me things I thought I knew but how to be more efficient and effective with my postings and blogs. Robby showed me places to post my blogs that I never knew existed. I have a blog I posted 3 weeks ago that has over 50 comments and over 200 shares and still counting! When I launched my website in February 2012, I had a goal to hit 1,000 unique visits per month. Thanks to Coles and Colomy, yesterday my 30 day Google Analytics showed 1,003 unique visits! I am so excited about Robby Coles and Maria Colomy’s skills and abilities to teach, that I highly recommend them to any independent insurance agent, commission salesperson, realtor or small business owner in the greater Nashville, TN area. Their reasonable monthly fees are paying for themselves in the first month. Stop trying to do everything for yourself and give Coles and Colomy a try. Or if you are not satisfied with your current SEO company, you will have nothing to lose making the switch and everything to gain. Even if you would like to learn more about social media, no matter where you are in the U.S. they offer very affordable one hour webinars.
“Everybody is ignorant, only on different subjects”—Will Rogers
Tim Wilhoit is owner/principal of Your Friend 4 Life Insurance Agency in Nashville, TN. He is a family man, father of 3, entrepreneur, insurance agent, life insurance broker, salesman, sales trainer, recruiter, public speaker, blogger and team leader with over 25 years of experience in sales and marketing in the insurance and beverage industries.